ALLDAY PROJECT Ignites Anticipation with 'LOOK AT ME' MV Teaser Ahead of Debut EP Release
ALLDAY PROJECT has unveiled the electrifying music video teaser for their upcoming title track "LOOK AT ME," marking a pivotal moment in their burgeoning career.
The teaser, dropped by powerhouse label THE BLACK LABEL just yesterday, offers a tantalizing glimpse into the group's evolving sound and striking visual identity, setting the stage for their highly anticipated first EP, also self-titled ALLDAY PROJECT, slated for release on December 8 at 6 p.m. KST.The 30-second teaser, available now on YouTube, pulses with high-energy choreography and a brooding, bass-heavy beat that hints at a genre-blending track fusing hip-hop swagger with electronic edge.
Clad in sleek all-black ensembles, the fself-titled Annie, Woochan, Tarzzan, Bailey,Youngseo and Famous command the screen with synchronized precision and piercing stares, embodying a theme of unapologetic self-assertion that aligns perfectly with the song's provocative title.
Quick cuts of urban nightlife, neon-lit streets, and intense close-ups amplify the track's magnetic pull, leaving fans dissecting every frame for clues about the full release."LOOK AT ME" serves as the EP's second title track, following the explosive pre-release single "ONE MORE TIME," which dropped on November 17 and quickly dominated charts worldwide.
That track rocketed to No. 2 on Melon's Top 100, claimed the top spot on YouTube's Worldwide Trending Music Videos chart, and even cracked the No. 4 position on China's QQ Music MV rankings proof of ALLDAY PROJECT's rapid ascent on the global stage. Building on the momentum of their debut hits "Famous" and "Wicked," the group has teased a "sound different from anything they've shown before" in recent documentary-style content, promising a fresh evolution for their sophomore promotions. The ALLDAY PROJECT EP comprises six tracks, showcasing the quintet's versatility through a mix of full-group anthems and subunit showcases. The full tracklist includes: "ONE MORE TIME" (pre-release title track) "LOOK AT ME" (title track) "YOU AND I" "WHERE YOU AT" (Annie & Woochan subunit) "HOT" (Tarzzan & Bailey subunit) "MEDUSA" (Tarzzan solo) Three of these "ONE MORE TIME," "LOOK AT ME," and "YOU AND I" feature the entire group, while the subunit and solo cuts highlight individual talents, adding layers of depth to the project. Physical editions will be available in nine versions, including "Day," "One," and limited QR packs with exclusive photocards, suede drawstring bags, and fingerless gloves, catering to collectors and superfans alike. Since their debut earlier this year under THE BLACK LABEL founded by global icon Teddy under ALLDAY PROJECT has captivated audiences with their raw charisma and genre-defying approach.
What began as a bold experiment in reimagining boy group dynamics has blossomed into a full-fledged phenomenon, with their pre-release success underscoring a hunger for innovative K-pop that's both accessible and audacious.
The label's teaser rollout, which kicked off in late November with group concept photos and a "DAY ver." visual film, has masterfully built hype, culminating in this MV preview that's already racking up views and sparking viral discussions on social platforms. As the December 8 drop approaches, pre-save and pre-order links are live via major platforms, urging fans to lock in their copies ahead of what could be ALLDAY PROJECT's defining moment. With "LOOK AT ME" poised to challenge the boundaries of their discography, the group isn't just asking for attention they're demanding it, and the K-pop landscape is all too ready to comply.
For more on ALLDAY PROJECT, follow their official channels on YouTube, Instagram, and Facebook. The full EP and "LOOK AT ME" music video will premiere soon stay tuned.
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