Louis Vuitton Unveils 'Visionary Journeys' Exhibition in Seoul, Drawing K-Pop and Acting Elite
Luxury fashion house Louis Vuitton launched its immersive "Visionary Journeys" exhibition on Wednesday night at the new LV The Place in Shinsegae The Reserve, seamlessly blending the brand's 170-year travel heritage with elements of contemporary culture and gastronomy.
Discover an exclusive first look at Lisa, j-hope, Felix, Gianna Jun, Gong Yoo, Mina Shin, and Hoyeon together at LV The Place Seoul in Shinsegae The Reserve for the opening celebration of Louis Vuitton Visionary Journeys.#Lisa #jhope #Felix #GiannaJun #GongYoo #MinaShin #Hoyeon… pic.twitter.com/XqQWeFj4ZV
— Louis Vuitton (@LouisVuitton) December 4, 2025
The event served as a magnet for South Korea's biggest stars, featuring a high-profile lineup of K-pop idols and acclaimed actors. Star-Studded Attendance Celebrities gathered for a photo session against distinctive checkered backdrops, showcasing bold patterns and sleek tailoring from the brand's latest collections.
Notable attendees included: BLACKPINK's Lisa BTS's j-hope Stray Kids' Felix Squid Game's Jung Ho-yeon Gong Yoo Shin Min-ah Gianna Jun
Exhibition Highlights and Interactions The exhibition itself features creative installations designed to engage visitors. Standout moments reported from the launch night included j-hope mingling with various guests and Felix engaging in conversation with actor Gong Yoo.
Playful touches within the exhibit, such as a custom Louis Vuitton electric guitar, underscored the brand's innovative approach. The successful opening event further solidifies Seoul's significant role as a burgeoning global luxury hub within the fashion world.
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