PLAVE Fans Mobilize Alliances as Group Secures Multiple Melon Music Awards Nominations

Virtual idol group PLAVE is gaining major momentum ahead of the 2025 Melon Music Awards (MMA), with fans launching large-scale alliance projects to boost the group’s chances across several key categories.

PLAVE has been nominated for some of the night’s most prestigious awards, including Artist of the Year, Album of the Year for Caligo Pt.1, Best Male Group, and Best OST for “We Don’t Stop,” featured in The Fiery Priest 2. Their nominations place them in competition with top-tier K-pop acts such as SEVENTEEN and TXT, raising anticipation for a closely watched voting race.

In response, fans have strategically organized alliances to increase voting strength. Notable among these is a partnership with ALLDAY PROJECT, in which PLAVE supporters vote for the project’s artist in the New Artist of the Year category, while ALLDAY fans reciprocate by voting for PLAVE daily on the Melon app. Another collaboration, Alpha Drive One, focuses on supporting PLAVE in the Best Male Group category, offering additional chart support to strengthen the group’s standing.

These alliance campaigns have become highly structured, with organizers encouraging participation through incentives such as cash prizes, exclusive merchandise, Melon subscriptions, and even custom-designed perfume. The coordinated fanbase activity highlights PLAVE’s growing influence and the strong dedication behind their community.

Voting for the Melon Music Awards continues until December 19, ahead of the awards ceremony on December 20 at the Gocheok Sky Dome.

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